Resale rights are included. You may sell these eBooks for profit, or simply buy them for your own information and reading pleasure.
What is advertising?
Is it something to be regarded as a work of beauty or art?
Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied, nothing more! And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
Focus on Them, Not You.
Emphasize Benefits, Not Features.
Push Their Emotional Hot Buttons.
Incorporating Proof and Believability.
The Unique Selling Proposition (USP).
The More You Tell, The More You Sell.
Write To Be Scanned.
The Structure of AIDAS.
Use Takeaway Selling to Increase the Urgency
Can you afford to miss out on this great info?
Download today, instant delivery
Price only $4.99
Click Here to View The Full eXpo Gallery of eBooks